London Website Design Tips for 2022
The design of a website may make or break a business. You can make your website seem fantastic while also ensuring visitors take the actions you desire by following the appropriate website design recommendations.
A well-designed website will increase traffic and conversions.
Creating a well-designed website is not as simple as it appears. A meticulously planned strategy is required for great design. There are numerous graphic design ideas and best practices to consider for your website.
You must consider the complete visitor journey and experience, not just the aesthetic of the website. This is necessary for higher conversion rates.
We’ve compiled a list of 21 critical website design recommendations to help your website stand out and convert more visits into sales.
1. Begin with Consistent, Clear Branding
Branding is the bedrock of any excellent web design. Before you even begin working on your website design, you must first establish your brand. Having clear, high-quality visual identity may appear to be one of the most obvious website design suggestions, but many people overlook it.
Your visual branding will be used on your website, social media, and anyplace else your brand appears. It will influence every button, image, color choice, and so on.
Visual branding consists of your logo, color palette, typography, and perhaps a mood board that represents your company. As an easy beginning point, you can use a logo maker.
This branding must be consistent and provide a consistent aesthetic that will be carried throughout the site. If you aren’t completely satisfied with your visual branding, fix it before moving on to the rest of your website design.
2. Use High-Quality Images
The quality of your website is only as excellent as the photographs you utilize. Your website experience will suffer if your photographs are of poor quality.
Have a professional photographer take high-quality headshots, and use original photographs wherever possible. If the pictures aren’t good enough, you can always use stock images. However, exercise extreme caution in this situation. Don’t merely download photographs from a free stock photo website. Make sure your stock photographs are one-of-a-kind and complement your brand.
Even images should be consistent with the color palette and general look of your visual identity.
A website doesn’t need a lot of photographs, but when you do, make sure they’re high quality. These are some of the most impactful visual elements on any site, so make sure they have an impact.
3. Incorporate Video into Your Websites
Video is as vital as photos. Video has a huge impact on the internet, and incorporating video in site design is more popular than ever.
Video is one of the most captivating visual elements, and it can be used to assist with website design in a variety of ways. This can be accomplished through a customer testimonial, a product demonstration, an introduction to your company, and other means. These videos provide more information to visitors in an easily accessible style.
Adding movies to your website adds movement. Movement serves to draw attention to the overall design. To make an impression, you simply need one or two high-quality films scattered over your website.
4. Keep your copy brief and compelling.
While copywriting is distinct from graphic design, it does take up space on a website and contributes to its visual appeal. When writing copy for your website, don’t only consider what it says. Consider how the copy will appear in the final design.
The basic concept is to keep your copy brief and to-the-point. Visitors to your website should be able to grasp what you’re attempting to express. They should not have to pause to consume and read stuff. Basically, your copy and images must work together to generate a unified design.
For example, if you have four sections on your homepage, each one should have the same number of lines of material. If one section is twice as long as another, the visual experience of the website suffers.
Think about the design of your web copy as well as what it will say. This is one of those ignored web design hints.
5. Accepting Blank Space
Any skilled web designer understands that white space is as crucial as graphics. It is critical for the user experience to have a decent balance of blank space on your website. This makes it easy to explore your website and helps your main graphic elements stand out.
There is no need to overcomplicate your website by incorporating too many graphic components. Blank space is an important design feature that you should make full use of.
Just look at Google – they are the ideal example of utilizing blank space to completely enhance their website.
6. Incorporate Movement and Animation
Keeping your website alive is one of the most important website design ideas. It’s not like a book where the page stays still. Users want to interact with your website and have an interesting experience.
If you are not incorporating little animation elements and movements, it is time to start. This should be subtle enough not to be annoying, yet with enough movement to keep your site alive.
Thinking about movement and motion while putting images in place is one of our top website design suggestions. Simple movements on a website can significantly improve the user experience and make the various design elements stand out. And many websites are still static nowadays. Your website will stand out substantially if you include some movement.
7. Make it crystal clear what you’re selling
Your website must perform a specific function. Your visitors will depart if your site is confusing in any way.
A web designer’s work includes clearly illustrating what the website is about without the use of words. Website images, like online writing, should create a story to make the visitors’ experience more clear.
Do not employ visuals that do not correspond to the goal of your business to confuse the website design. You risk confusing your visitors and ruining their experience on your site if you choose photographs that are irrelevant to what your firm does.
As a result, your website design should not only appear excellent, but it should also make sense. Connect the language to the imagery clearly to create a seamless online experience.
8. Think about Using Maximalism
When it comes to web design ideas, minimalism is a terrific method, but maximalism can also work very well depending on your business. Maximalism is all about going big, with bright colors and obnoxious iconography. It is not for everyone, but if this design style fits your company, it could have a significant influence.
Maximalism allows you to be noticed and remembered. It’s sometimes a good idea to deviate from the usual web design recommendations that emphasize minimalism and take a more daring approach. If done correctly, it may pay off.
9. Keep Your Website Up to Date
It should go without saying, but you must always keep your website up to date. You could have a gorgeous website that adheres to all of the best web design guidelines, yet it will shortly become outdated. Things move quickly online, so make sure your website keeps up.
Remember that your website represents your company. If your website design is outdated, it will reflect poorly on your company.
Make regular updates to your website a habit. Keep up with design trends, look at what your competitors are doing, and make sure your website is up to par.
10. Use Stock Photos That Look Like Stock Photos Instead
In most website designs, stock photographs play a significant role. One of the most significant design ideas, as previously discussed, is to use high-quality original photos. Always strive to employ a photographer to capture one-of-a-kind images for you. This, however, is not always achievable.
Using stock photographs is OK as long as they are quality stock photos that appear original. You can tell when a company employs cookie-cutter stock photos, and this will not help your site. Spend time searching for appropriate stock photos that are consistent with your branding and visual identity.
Conclusion
A great deal goes into website design. Designing a website requires careful consideration of many distinct components. Following the guidelines above will significantly improve your site.
If all of these ideas sound fantastic but your mind is racing and you don’t know where to begin, try hiring expert web designers to assist you.
Markustudio a freelance website design manchester providing web design, logo branding, print, SEO and digital design services. We have a passion for serving successful small businesses and big brands across the uk. If you need help creating a style guide or staying consistent with your branding, our team of experts is here to assist you. We’ll work with you to create a unique and unforgettable brand that will help you stand out from the competition. Contact us today to get started!